Paid Media Management

Most small and midsize business owners think of advertising as money going out the door. It feels like a cost you have to cover, without always knowing if it’s working.

But the truth is, paid media—when done right—isn’t an expense. It’s an investment.

Every dollar you put into your campaigns should bring something back: new customers, stronger leads, and measurable growth. That’s the difference between throwing money at ads and having a strategy built to deliver real results.

At M. Lyons Digital Marketing, we specialize in helping nonprofits, educational institutions, and small to midsize businesses maximize their budgets and achieve meaningful impact.

Here’s how we do it:

Smarter Strategy Across Channels – Full-funnel campaigns on Facebook, Google, YouTube, LinkedIn, and programmatic networks—reaching your audience wherever they spend time.

Transparent Setup & Reporting – Clear dashboards and plain-English reports so you always know where your money is going and what it’s bringing back.

Accurate Targeting & Tracking – From Pixel and CAPI setup to advanced audience segmentation and remarketing, we make sure your ads reach the right people at the right time.

Creative & Conversion Optimization – Testing images, headlines, and landing pages to continuously improve performance.

ROI-Focused Management – Budget planning, bid management, competitor analysis, and ongoing consultation to stretch your budget further and maximize results.

Cross-Channel Integration – Making sure your campaigns work together across platforms instead of operating in silos.

Employee Recruitment Campaigns – Building targeted ad strategies to help franchises, nonprofits, schools, and businesses attract top local talent.

Franchise Growth Support – Running campaigns designed to generate franchise leads and expand into new markets.

Reputation & Review Management – Integrating PR and digital ads to strengthen brand trust and credibility.